Blue Flavor

Tunnels by Jeff Croft

A Blue Flavored Blog

We Love Album Art for Software

Looks like our wild plan to revolutionize how we display our work is getting great feedback. People love the posters that Joe Alterio and Elliot Jay Stocks have created to depict our projects, proving that foregoing traditional color-branding and screenshots for more original artwork can be good for marketing.

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SXSW Information Architecture Work

Last spring we were approached by the great people at SXSW to help re-structure and re-organize their every growing and often hard to navigate web site. As huge fans of the festival and designers who’d actually thought about the problem a bit in the past we naturally jumped on the opportunity.

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Motive's Advent 2.0 praised

Motive Interactive has released a new version of its advertising platform, called Advent 2.0, and the new user interface has gotten a lot of praise lately. Blue Flavor worked with Motive to create the front-end design of their previous system Advent 1.0. We are exited to see Motive continue to develop this system and flattered that they kept many Blue Flavor inspired design features from the first version intact.

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Using An "Undesigned" UI

Over the last month or so we’ve been working on a super-secret social-ish web application. (Cue the hype machine!) It’s been a really fun experience for the whole team and we’re learning quite a bit about the whole web application design and development process from the ground up. Something we don’t usually have the opportunity to do, as we are usually brought in after the initial goal setting, etc. You know, once they’ve already decided what needs to be built.

Anyway, it’s been fun and we’ve had some pretty unique learning experiences along the way. Today I wanted to talk a bit about one related to design and user interface.

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Introducing Whitespace

On Monday, November 10th, Blue Flavor will open up its doors to freelancers and other independent, community-minded creative and technical people, with the grand opening of Whitespace.

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AAOMS has Launched!

AAOMS has gone live, and we couldn’t be happier. They were great to work with, and it was a fun challenge to design and architect a site that both served a general audience and catered directly to their members.

I headed up the project management and information architecture of the new site, Kevin did a wonderful job on the visual design, Kenny created a fantastic set of standards-based templates and Mike Aparicio at AAOMS did a bang-up job integrating everything into a new Expression Engine system.

For more details on the project be sure to read our case study.

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Welcoming Martine To Blue Flavor

Today we’d like to welcome the newest member of the Blue Flavor team, Martine Kline.

Martine will be helping out with XHTML/CSS coding and web site production on a contract/part time basis. We’re very happy to have her as she brings with her a lot of great experience from her time at FindLaw. Having worked with her a bit in the past (she did the initial coding for Happy Masochist, Danger is my first name and Boomarung! ) I’m really excited to see what she can do for Blue Flavor and our clients.

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Write For Yourself

In my bajillion years of writing papers for school assignments, there was one mantra which dripped endlessly from the pointers of fastidious English and Humanities profs: “Know your audience. Then, write specifically to that audience.”

This mantra is carried through writing for the web, where we persona-writing, primary-user calculating, plucky writers prostrate ourselves upon the altar of due diligence. In every respectable copywriting guide I’ve read, there are entire chapters dedicated to clearly defining an audience.

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Slides from Design and Development: Behind The Scenes

A few weeks back Jeff and I spoke to a very engaged and fun group of folks at the 2008 Webmaster Jam Session in Atlanta. It was a great conversation where we went into quite a bit of detail about our current redesign, the design and development choices we made along the way and the goals behind those choices. We also spent quite a bit of time talking about our business and the thinking behind all that we do at Blue Flavor.

I’m happy to share with you the slides from that event. I’m not sure they’ll make complete sense without us talking over them, but I hope they’re useful to someone out there.

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How to Know If You Have a Good Job

I came across this pithy piece of advice while researching management techniques the other day. When evaluating your job, the following questions are worth considering:

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More Entries

Mini-Games Winner: Kevin
Posted by Kevin Tamura on October 24th, 2008
Kenny's Mini-game submission: Web 2.0 is dead, a poem
Posted by Kenny Meyers on October 23rd, 2008
Tom's Mini-games submission: Remembering Web 2.0
Posted by Tom Watson on October 22nd, 2008
Keith's Mini-games submission: Another Web 2.0 Obit
Posted by Keith Robinson on October 22nd, 2008
Jeff's Mini-games submission: Web 2.0 Shall Never Die
Posted by Jeff Croft on October 21st, 2008
Nick's Mini-games submission: a Web 2.0 Obit
Posted by Nick Finck on October 21st, 2008
Judging "Web 2.0 is Dead" Mini-Games
Posted by Tiffani Jones on October 20th, 2008
Blue Flavor Mini-games
Posted by Kenny Meyers on October 20th, 2008
Quote of the Week
Posted by Tiffani Jones on October 16th, 2008
In Defense of the New and Shiny
Posted by Tiffani Jones on October 14th, 2008
The Need for IA: A Designer's View
Posted by Kevin Tamura on October 13th, 2008
Thoughts on the Beauty of Having too Many Balls in the Air at Once
Posted by Tiffani Jones on October 8th, 2008
Some Copywriting Basics
Posted by Tiffani Jones on October 2nd, 2008
Businesses Being Nice: The Copper Vine
Posted by Tiffani Jones on September 30th, 2008
Marketing: The Daily Dose
Posted by Tiffani Jones on September 30th, 2008
Lo-fi to-do's
Posted by Tiffani Jones on September 29th, 2008
Webmaster Jam Session 2008
Posted by Nick Finck on September 19th, 2008
Design for Now
Posted by Tom Watson on September 15th, 2008
Tools We Use: CSSEdit
Posted by Kenny Meyers on September 12th, 2008
Getting Robbed
Posted by Tiffani Jones on September 9th, 2008

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